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| Creating Value :: Process | ||||
The Omnia Value Creation Process The key to success at Omnia Ventures is its proven multi-phase process for long-term value creation. Through significant, long-term experience in building dozens of companies, the Management Team has developed a winning process which generally can be broken down into five distinct phases. ................................................................................................................................ Phase I. Opportunity Identification Working with universities, corporations, governments and entrepreneurs
seeking to commercialize their intellectual property, Omnia identifies
potential company-building opportunities. Throughout the process,
Omnia maximizes value creation by drawing upon a collaborative network of
strategic partners built over thirty years. This network provides
access to innovative technologies, enhances its ability to identify and
address unmet market needs and solicits the guidance of industry and
technical experts. While this network is a key source of opportunities, it
also provides advice and counsel throughout the company-building process
that may be technical, financial or business-related and ultimately
helps the Portfolio Companies compete and grow. Phase II. Opportunity Selection Omnia devotes considerable time and resources to screening for the most
attractive business models and proven technology platforms from the
available opportunities. Potential opportunities must also provide a
tractable corporate and ownership position to ensure that Omnia will be
able to implement its company-building process.
Central to Omnia's selection and investment strategy is rigorous risk
management based on identifying companies with proven technology and a
quantifiable, verifiable business opportunity. Omnia does not invest in
"speculative" technologies requiring long development timeframes or
excessive capital investment; it looks for defensible core intellectual
property and know-how for long-term competitive advantage, and growth
potential in very large markets of at least $500 million in size - and
actively works with Portfolio Companies from the earliest stages to
identify and defend core intellectual property ('IP'). Phase III. Strategic Development Omnia then seeks to optimize its Portfolio Company’s products and market positioning through refining or changing the emerging company's market focus and/or business model. Concurrently, Omnia will undertake a review of the intellectual property, both strategic IP (i.e. what can be protected) and tactical IP (i.e. what can be protected) both to defend and expand the Portfolio Company's competitive advantage and lead time over competitors. Optimizing the business is often a "trial and error" process of rapid iteration and learning, with the objective of creating a company targeted on the greatest commercial opportunity that also provides a sustainable source of competitive advantage. From this stage on, Omnia accelerates company development through a
methodical and focused application of financial and human resources. The
Management Team has traditionally adopted a hands-on approach with each
new investment, (this is true for a short period of time or at the critical stages of development) to new Portfolio
Companies in order to utilize Omnia's accumulated knowledge in the
company value-creation process, while gaining additional experience and
insight which can be applied to subsequent investments. Phase IV. Profitable Scaling In building its Portfolio Companies, Omnia typically provides a wide range of services including direct management, strategic planning, intellectual property planning and strategy, capital raising from Omnia's network of investors, recruiting, business development, and other advisory services in areas such as marketing, administration, and capital markets. Omnia will then identify and recruit leading industry talent from its
network of life science and technology partners and contacts to
strengthen the Portfolio Company's management team as appropriate propelling it to the next
stage of development. Phase V. Growth With an experienced industry team in place, Omnia continues to work with its companies over the long term, staying integrally involved with management, and seeking to influence and manage the boards and advisory committees to build value for both Omnia and Portfolio Company shareholders.
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